OUR CAMPAIGNS

Focus on powerful ideas worth sharing

Our social impact campaigns aim to increase awareness and influence change by leveraging the collective power of our attention to inspire action.

Take The Pledge
WHY DONATE ATTENTION?

We believe attention has the power to influence change

Our focus is simple: create a positive global impact by shifting the world’s attention to ideas that inspire us to take action. When you donate your attention, you have the potential to turn a simple idea into a movement that influences change.

OUR STRATEGY

Developing digital campaigns with world-class creatives

We have the best creatives from around the world reaching out to donate attention to campaigns.

Create Campaigns

Develop impactful media campaigns that capture the world’s attention.

Raise Awareness

Our campaigns increase social awareness around our movements

Influence Change

Our campaigns inspire massive action to make a difference.

CAMPAIGN PARTNERS

Working together to influence change

We’re grateful for the generous support of our partners that are helping us change the world while transforming the business of doing good.

OUR CHANGEMAKERS

Meet the Team

We're a creative team from around the world working together to inspire humanity to think as one.

Trevor Soares

Founder / CEO

Frank Dukes

Founding Partner

Ted Knetzger

Vice Chairman

Lou Bell

Founding Partner

Mowgli

Chief Happiness Officer

Zaid Shahbaz

Creative Director

John Zdanowski

Strategic Advisor

Pankaj Shah

Strategic Advisor

Mark Hinds

Strategic Advisor

Coby Connell

Voice Actress

Seth Blaustein

Strategic Advisor

Aleksa Mladenovic

Web Developer

Nick Onken

Photographer

Matt Zavala

Copywriter

Trevor Soares

Founder / CEO

Frank Dukes

Founding Partner

Ted Knetzger

Vice Chairman

Lou Bell

Founding Partner

Mowgli

Chief Happiness Officer

Zaid Shahbaz

Creative Director

John Zdanowski

Strategic Advisor

Pankaj Shah

Strategic Advisor

Mark Hinds

Strategic Advisor

Coby Connell

Voice Actress

Seth Blaustein

Strategic Advisor

Aleksa Mladenovic

Web Developer

Nick Onken

Photographer

Matt Zavala

Copywriter
OUR PROGRESS

Our attention today will change the world tomorrow

56,432
Attention Donated

Our attention is focused on inspiring people ready to make an impact today on the world tomorrow - and we’re just getting started.

FEELING INSPIRED?

Imagine creating a better future, together

You were meant to be here. You are among the inspired who will change the world for the better, and now you have a chance to help. Making a change has never been easier. It’s time for us to work together, and to take action for the things we believe in. Together we have the power to influence change. So now, the choice is yours. Will you help spark the movement that changes everything?

Support Our Campaigns

Simple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.

SIMON SINEK